International links
In 2006 ASB joined the European Advertising Standards Alliance (EASA) www.easa-alliance.org to ensure access to an appropriate best practice model for advertising complaint resolution.
ASB interacts with EASA regularly, utilises the EASA database for research and contacts international counterparts about research and organisational topics of interest. This includes valuable insight and useful information on topics such as Board meeting procedure, violence in advertising, portrayal of gender in advertising, and dealing with complaints that are not forwarded to the Board.
ASB also provides information about the Australian system to other EASA members to inform their research projects and assist in their organisational development. Queries have covered advertising to minors, cinema advertising, environmental matters and complaints management details.
The ASB Chief Executive Officer has attended a number of EASA meetings. Contacts made at these meetings have led to ongoing useful information sharing.
Each year ASB contributes statistical and qualitative information to EASA for inclusion in their annual comparative information outline. We also regularly provide updated information regarding our process and operations for the EASA Blue Book (the authoritative reference for advertising self-regulation in Europe and the world).
ASB has particularly strong links with self-regulatory bodies in the United Kingdom, Ireland, New Zealand and Canada and we are developing our relationship within the ASEAN region.
ASB has played host to a number of international delegations of advertising self regulators including from China and Korea. The ASB has also provided input on self regulation in Australia for inclusion in a publication, Advertising Self-Regulation in Asia Pacific, initiated by the International Advertising Association and the Asian Federation of Advertising Associations.
Performance measures
The Advertising Standards Bureau (ASB) measures its performance in administering Australia’s advertising self regulation system against international standards. The European Advertising Standards Alliance (EASA), the World Federation of Advertisers and the International Chamber of Commerce Consolidated Code of Advertising and Marketing Communication Practice all provide important benchmarks in this area.
EASA has a best practice model for advertising self-regulation and has also developed a number of best practice recommendations on issues of importance to self-regulators. EASA maintains contact with members on these issues and regularly seeks input from members and updates its publications.