Advertising Standards Bureau

Highlights

Highlights

Social media and self-regulation initiatives recognised 24.04.13

Ad Standards received awards at EASA's 10th annual Best Practice Awards for its work to include social media to its remit and in promoting self-regulation in APEC economies.

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Broad issues and extensive reach of self-regulation 15.04.13

The work of the Bureau and determinations of the Board continue to highlight the broad range of issues covered, extensive reach and benefits of advertising self-regulation.

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Breaking new ground in advertising self-regulation 05.04.13

Taking on and promoting new and innovative approaches to advertising self-regulation are highlights of the Advertising Standards Bureau’s work during 2012. Details of the Bureau’s work are available with the release of the Review of Operations 2012.

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Industry and community keep advertising self-regulated 25.03.13

The Board is keeping a close watch on compliance with community standards, with advertiser support of the Codes and Initiatives helping to keep advertising self-regulated.

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Spreading the word on social media and self-regulation 28.02.13

A guide on how complaints about social media advertising and marketing communications are handled and further work for advertising self-regulation in the Asia Pacific has been given the go ahead by APEC.

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Humour and its impact 25.01.13

The impact of humour has been seen in a different light to that of a violent image.

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Most complained about ads for 2012 17.12.12

This year’s most complained about ads highlight issues of language and lifestyle choices.

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Be appropriate and not degrading 28.11.12

Exploitative and degrading content in a marketing communication is not acceptable, with advertisers advised to be aware of the audience of online and direct mail audiences.

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