| Ref# | Date | Advertisement |
|---|---|---|
| 0182/10 | 11 August 2010 |
Hyundai Motor Company Australia Pty
Ltd Opens on a rural road at night. The colour registration of the film has been shifted, the red, the green and the blue layers, altered slightly creating a strange, other-worldly and mesmerizing effect with the ix35 travelling from the country to the city. Voiceover: "the car where everything we have every learned and everything we have ever dreamed comes together. ix35 the incredible made possible". Everything we see and everything the ix35 passes is out of registration and fragmented – trees, office buildings, bridges, road markings, tunnel lights, vacant blocks and industrial buildings. The camera moves around the car in different driving conditions – a gravel road in the forest, fog and mist, then sealed open road. Again the trees and rivers we pass are out of registration. Gradually the scenery changes as we travel closer to the city through the industrial fringe, then the city itself, under bridges and through lit tunnels. The ix35 stops at a red light at an intersection. The indicator lights on the driver’s side wing mirror blinking. Then, at instant the light changes from red to green, the colours, and the fragmented world we’ve been seeing, snaps perfectly into place. Cut inside to see the lights on the instrument panel snapping back into place. Then back outside to see the silver ix35 in all its glory, looking stunning in the reflective night lights. As the ix35 moves off, the camera tracks with it capturing it from different angles that best emphasize its shape and fluid lines. A silver ix35 logo appears on screen and the words: The incredible made possible. |
| 0320/10 | 11 August 2010 |
Diabetes Australia VIC A women is swimming in a pool. She stops and removes her goggles and we hear her speaking as a voiceover about healthy eating and exercise being important at her age, although she wasn't always healthy. We then see her leaving the pool and as she lifts herself out of the water we can see that her right leg has been amputated from just below the knee. Voiceover encourages people who are over 50 years old and overweight to ring 13RISK. |
| 0321/10 | 11 August 2010 |
Crazy Domains The advertisement depicts two women (one being Pamela Anderson) dressed in bikinis. The imagery is heavily pixilated so the two women are not identifiable and their actions cannot be made out. Underneath the pixiliated imagery are a series of subtitles (the script of these subtitles is set out below). |
| 0323/10 | 11 August 2010 |
ANZ Banking Group Ltd 'Barbara' is sat in her car in the driveway of a young couple's home. She calls to them to "get in" the car, and as they are climbing in the woman asks Barabara if they wouldn't be more comfortable in the house. Barbara replies that if their house is so comfortable, why are they looking at moving, and then the rest of the conversation follows a similar pattern: the young couple ask Barbara questions about home loans, and Barbara provides unhelpful replies. As Barbara pauses to take a noisy slurp of her drink, a male voiceover says, "Barbara lives in bank world" and then goes on to describe the services ANZ offer. The next scene shows a smartly dressed woman getting out of her car and shaking hands with the young couple and introducing herself as from ANZ. |
| 0324/10 | 11 August 2010 |
Advanced Medical
Institute Yellow background with the words "IMPOTENCE BUSTERS" written in bold red type across the centre of the billboard. Above, in smaller black type, it reads, "Call AMI the..." and below, again in smaller black type, it says, "Call or SMS HARD 1800 311 311" |
| 0325/10 | 11 August 2010 |
Just Car Insurance Static image of a large garage with an orange zebra crossing in the foreground. The text "Canvas 2 Kick Ass" appears on the screen followed by an image of a rally car which appears in stages and then changes in to a different car. A male voice over talks about how you can help build Australia’s most kick-ass street ride, followed by details of how to do so by visiting Canvas2kickass.com. |
| 0326/10 | 11 August 2010 |
Kellogg (Aust) Pty Ltd A school boy asks his friend, Warren, if he has a Kellogg's LCM bar in his lunchbox. Warren replies that he does, and if his friend can guess which kind, he will share the bar with him. The friend then runs off to ask all the other chidren on the school playgound to help him guess which kind of bar it is and we see the children writing up lists of names for those voting for each kind of bar. Warren opens his lunch box and it turns out his friend guessed correctly. The voiceover then describes the LCM bars and we see images of the different types of bars available. |
| 0327/10 | 11 August 2010 |
Ozzy Tyres Billboard with a dark background and the text "Ozzy Tyres 6273 7171 Dirt & Bitch cheap" |
| 0328/10 | 11 August 2010 |
All Boat Business A woman in a bikini with a tattoo of a logo (Tattoo Boats) partly shown from her bikini top, and the text "Need a bigger rod?" written in bold red lettering next to her. The women is asking the public if they need a bigger rod, or to increase the size of their fishing tackle, to grab next Saturday's West Australian Newspaper to see the All Boat Business lift out which promotes the opening of the new fishing tackle department and the new range of fishing boats named "Tattoo Boats". |
| 0329/10 | 11 August 2010 |
General Mills Australia Pty
Ltd A wildlife expert driving out into the country to release something from nature back into nature. As he releases what viewers believe to be a small creature from his cupped hands, he then launches a muesli bar into the air. It falls to the earth with a thud and the voice over ""Nature Valley. It won't fly like a bird, but it does taste delicious.” |
| 0330/10 | 11 August 2010 |
Quit Victoria The advertisement features Ronaldo Martinez who at 39 years of age lost his voice box due to smoking-induced cancer and now breathes through a permanent hole in his throat. In the advertisement, Ronaldo is at his doctors surgery where he talks about how his life will never be the same now he has a tracheotomy. |
| 0331/10 | 11 August 2010 |
Vodafone Network Pty Ltd The ad opens with a banner displaying the words ‘A big punch in the face to big bills’ (this phrase is also spoken by the voice over artist). The remainder of the advertisement is directed at the included value available with the $49 Cap ($450 for standard calls, SMS & more, 500MB of data and free standard national voice calls 24/7 between Vodafone and 3 customers). The Samsung Wave is prominently displayed as the “hero” handset available with this offer and terms and conditions appear at the base of the advertisement. |
| 0332/10 | 11 August 2010 |
Vodafone Network Pty Ltd The heading of the piece is “A big punch in the face to big bills” (immediately followed by the words “more value than ever and data too”). The remainder of the advertisement is directed at the included value available with the $49 Cap ($450 for standard calls, SMS and more, 500MB of data and free standard national voice calls 24/7 between Vodafone and 3 customers). The Samsung Wave is prominently displayed as the “hero” handset available with this offer. Details on where to purchase and the applicable terms and conditions complete the advertisement. |
| 0333/10 | 11 August 2010 |
Waves Surfing Magazine The image referred to in the attached complaint was one of 10 stickers on a sticker sheet enclosed with Issue Vol 30 No 8 of Waves Magazine a surfing publication for surfing youths. The image is of two young females with faces partly covered by the WAVES logo. |
| 0334/10 | 11 August 2010 |
Pharmacare Laboratories Three young men are loading surboards in to a camper van next to the beach when one of them spots an attractive woman heading their way wearing a bikini. He makes the other two men aware of her, and they all make appreciative noises whilst the camera slowly pans up the woman's body. The next scene shows a man sitting in a red convertible, playing a guitar and singing a song about spotting attractive women and sharing the sight with your mates. A man climbs out of the boot of the convertible and sprays himself with Brut deoderant, and the woman is shown sashaying past the men with the camper van whilst they all admire her. The final scene is of a can of Brut sitting on the beach with the woman shown from behind walking away and the words "Brut Code #85 Spot and Share" written on the screen. |
| 0335/10 | 11 August 2010 |
Reckitt Benckiser (Aust) Pty
Ltd The advertisement opens with a man on a plane saying that he doesn't feel well and that he has a bad cold. He looks hot and drowsy and has a red nose. He then drinks a Lemsip and we can see that he is s sky diver waiting to do a tandem jump. A male voiceover explains that Lemsip can tackle symptoms of colds in under 10 minutes, and a clock starts counting down. When the clock's alarm goes off, the man looks considerably better and jumps out of the plane. The final shot is of a mug, a packet of lemsip and the words "All you need is Lemsip". |
| 0336/10 | 11 August 2010 |
Unilever Australasia Various children describe the different activities they have "had a go" at, all of which entail them getting their clothes stained with either grass, chocolate, dirt or mud. A female voice over describes new OMO with the "extra power of pre-treaters" and we see a bottle of OMO with lots of little bottles coming out of its open top. These bottles are all white with the words "pre-treaters" written on them in black. |
| 0338/10 | 25 August 2010 |
Retail Food Group A young male barista is preparing a coffee. He hands it over to an elderly female customer who takes a sip and then says, "That's freakin' awesome!". A male voice over then describes the "unexpectedly great coffee" available at Donut King and we see a screen shot of a cup of coffee and the text "Donut King. Regular coffee and warm mini jam ball $4.50." |
| 0339/10 | 11 August 2010 |
Fernwood Fitness Centres Aust Pty
Ltd The TVC features close-ups of women working out, exercising and dancing to an upbeat latin inspired music track. While they are working out words such as feisty, foxy and fit come up on the screen. |
| 0340/10 | 11 August 2010 |
Advanced Medical
Institute Black background with words in bold white lettering: "Want longer lasting sex? Talk to a Doctor at AMI about Nasal Delivery Technology. Call or SMS 'Try' 1800 20 40 90." |
| 0341/10 | 11 August 2010 |
Mr Rental Cartoon of a man watching TV whilst his wife is in the kitchen. He calls through to remind her that his friends are coming round the next evening to watch the footie. Then the TV 'blows up' and the man looks shocked. He is worried about what his friends will say when they find out his TV has broken. His wife then suggests he hires a TV from Mr Rental because they can deliver within 24 hours. Then man obviously does this because the next scene shows him sat watching his new TV just as his ordered pizza arrives and his wife leaves to go out. |
| 0342/10 | 11 August 2010 |
Cadbury Pty Ltd A puppet princess is sitting at a bar. Above her head is a sign reading "Enchanted Tales Inner Beauty" which disappears as a puppet frog lifts himself up on to a seat beside her. The frog asks if she is Kate44, to which the princess replies, "Hotguy21? Well you don't look anything like your picture, mm?" The frog replies that he is currently under a spell. The princess takes a Pascall Eclair out of a bag and talks about how it is is what is on the inside that counts - seemingly referring to both the eclair and the frog. A fly passes over their heads and the frog extends his tongue to eat it. The princess looks impressed and suggests to the frog that they leave, so the frog says he will get a cab. A male voiceover says, "Pascall lollies for Grown Ups". |
| 0343/10 | 11 August 2010 |
MV2 Photograph of a woman, taken from her mid thighs upwards, wearing a black bikini. She has her arms raised, elbows bent and her hands are in her hair. The word "Hurley" is printed alongside her left hip. |
| 0344/10 | 11 August 2010 |
Panasonic (Aust) Pty Ltd We see a black sheep on a white screen and a male voiceover describes the colour black as the black sheep of the family. The voiceover then goes on describe other black things which aren't pleasant (blackmail, bats, black stains), and the sheep changes shape to match whatever the voiceover is describing. The voiceover then says that a good thing about black is that it can make things stand out such as the new Panasonic Neo Plasma TV. The final shot is of a Panasonic TV with fireworks exploding on the screen and the text, "Neo Plasma. Blacker blacks. Brighter colours." |
| 0345/10 | 11 August 2010 |
Kellogg (Aust) Pty Ltd A school boy asks his friend, Warren, if he has a Kellogg's LCM bar in his lunchbox. Warren replies that he does, and if his friend can guess which kind, he will share the bar with him. The friend then runs off to ask all the other chidren on the school playgound to help him guess which kind of bar it is and we see the children writing up lists of names for those voting for each kind of bar. Warren opens his lunch box and it turns out his friend guessed correctly. The voiceover then describes the LCM bars and we see images of the different types of bars available. |
| 0346/10 | 11 August 2010 |
Hungry Jacks A young woman is watching a tennis match. She opens up the wrapping of a burger and the sound of blues music is emitted. She quickly closes the wrapping and the music stops, and then starts again when she re-opens the wrapping. We hear the umpire calling for quiet. We then see a young man sat in a darkened cinema, also with a burger. The same thing happens when he opens the wrapping: blues music can be heard. A male voiceover then describes the burger as "..smooth new taste playing at Hungry Jack's" and goes on to describe the ingredients. The name of the burger is the Bourbon Whopper and the final shot is of the Hungry Jack's logo and the tagline "The burgers are better". |
| 0347/10 | 11 August 2010 |
Advanced Medical
Institute Picture in bottom right hand corner of mail shot of a smiling man with a smiling woman behind him with her arms round his neck and her chin resting against the side of his head. The woman is wearing a vest top and her arms are obscuring the man's clothing, although you can see a small piece of material around his neck. The wording says "The confidence you need... the satisfaction she craves!" and then goes on to describe the benefits to your sex life which AMI can provide. The contact details are 1800 60 10 10 or www.amiaustralia.com.au. |
| 0348/10 | 25 August 2010 |
McCain Foods Asia
Pacific A grandfather opens a pea pod and shows the granddaughter the peas. The granddaughter comments that real peas come from the freezer, so the grandfather then explains to her that peas are grown in the soil and then picked by McCain, frozen and put in a bag. |
| 0349/10 | 25 August 2010 |
EMAP Australia Pty Ltd A woman wearing a low-cut red top is leaning on the counter of a kebab can taking money from a young man wearing a hooded top. She then hands him a huge, oversized kebab and the man and his friend start laughing whilst they appraise it. The man's friend, who is wearing a t-shirt with the words 'Zoo magazine' written on it, says, "That's Zoo!". A male voice over then describes that week's edition of Zoo magazine as being less than half price and containing editorials on babes in bikinis, and we see the corresponding images from the magazine, all showing women in very little clothing. |
| 0350/10 | 25 August 2010 |
Hungry Jacks Image of two burgers: a Bourbon Whopper and a Bourbon Whopper Jr, with the words, "Bourbon Whopper" written in large text above them. The background is dark and you can see an image of a man playing a guitar on the left hand side. At the bottom of the advert is the text, "With crunchy onions and Bourbon flavoured sauce." |
| 0351/10 | 25 August 2010 |
Scotty's Beach House Advert for Mission Beach which features three cartoon depictions alongside text: a person falling through the air next to Get HIGH, two people paddling a canoe next to Get WET, and a person lying in bed next to Get LAID. Underneath is the text "...at Mission Beach! Call: 1800 SWEET AS - TURN LEFT 7km" |
| 0353/10 | 25 August 2010 |
Adam Internet The ad in question is one of four in a series that addresses the key problems often experienced by internet users. The ‘Internet’ is personified with a man wearing a top labelling him ‘Internet’. He is sitting with a lady on the couch and initially looks pleased to assist her with her internet activity which she asks him to perform. At which time the ‘Internet’ man in the t-shirt responds in an unstable manner and appears overwhelmed with the tasks being requested. It then cuts to voice over and image asking the viewer ‘Is your internet unstable?” ... just ask Adam. |
| 0354/10 | 25 August 2010 |
Domino's Pizza Australia Pty
Ltd We see an object spinning round in circles and as it slows and comes in to focus we see it is a newspaper with the headline: "Domino's makes Major Taste Change" and we hear a male voice over saying the same thing. We then see some pizzas and ingredients, whilst the voice over describes the new tastier pizzas available at Dominos. When the voiceover describes one hundred percent aussie ground beef we see a label with the same wording stuck in a meatosaurus pizza, and when the voiceover describes delicious rasher bacon, we see a label with the same wording stuck in a supremo pizza. The final shot is of the Dominos logo with two cartoon figures either side. One of the cartoons has a speech bubble above it saying, "It's all good" and a different voiceover says, "Domino's. It's all good." At the bottom of the screen it reads, "Dominos.com.au". |
| 0355/10 | 25 August 2010 |
Tinlids Model Agency Image of a young girl in the bottom right hand quarter of a poster. She is wearing a microphone headpiece, has her hands on her hips and is smiling broadly. She is wearing a cropped white top and a beaded necklace. The text says, "Is your child outgoing and loves to have fun?" and then goes on to describe Tinlids modelling and acting agency, with their contact details at the bottom, "www.tinlidsagency.com.au Tel 9889 8299" |
| 0356/10 | 25 August 2010 |
Bridgestone Tyres Australia
Ltd A dad and his son are at the garage. The mechanic is listing all the work that has been done on their car, and comments that starting the car shouldn't be a problem any more. The dad replies that this is great because the day before he had been a bit late collecting his son. The son, who is playing an electronic game, comments that he is telling his mum about this. The dad says that he thought they had a deal and the boy replies that he is still telling his mum. The dad smiles nervously at the mechanic and then we cut to a screen shot of some tyres and a male voice over describes a new cashback deal if you purchase 4 of these tyres. We then see the dad and his son leaving the garage and on the way out the mechanic hands a toy gecko to the son and says, "Mum doesn't need to know, mate" and then they shake hands. The final image is text reading, "B Select. Service that moves you. Tyres. Wheels. Batteries. 131 229." |
| 0357/10 | 25 August 2010 |
Triple M Broadcasting Company Pty Ltd
The We hear a dog barking and then a female voice over says that the dog is happy because he has dual owners, both called Dick. She then asks if you can be happier than a dog with dual Dicks, and a male voice says he is happy because he has a phone with dual sim cards which allow him to connect to different networks at the same time. The female voice over then says, "Get a dual sim phone and be happier than a dog with dual Dicks. Google Dualsim." |
| 0358/10 | 25 August 2010 |
Polyester Books Cartoon image of two girls. The dark haired girl has her hands behind her back and her mouth is gagged. The lighter haired girl is straddling the dark haired girl's right leg with her crotch resting on the knee. There appears to be some liquid on the knee. The light haired girl has her hands on the knickers of the dark haired girl: she appears to be about to pull them to one side. Both girls are wearing tight blue cropped shirts, purple and black knickers and long white socks. Above them is the word "Polyester" written in white letters within a red bubble. |
| 0360/10 | 25 August 2010 |
Diesel Clothing
Australia Images of guys and girls in Diesel jeans. One shows a girl wearing jeans and a red bra. She is straddling a man who is only wearing jeans and is staring at her chest. Another is of a girl slouched on a brown leather sofa. She is only wearing jeans and has one arm raised with her hands clutching her hair and her other arm is covering her naked chest. The third image is of a man lying on a sofa with his arms raised above his head and his legs apart with one knee bent. He is just wearing jeans. The text on each advert says, "Sex sells - unfortunately we sell jeans." |
| 0361/10 | 25 August 2010 |
Police & Nurses Credit
Society A female pump attendant at a service station is filling a Hummer with fuel and watching with disapproval as a fleet of Hummers drives past her on the highway, passing a sign which reads, "You are now leaving Western Australia". As she marches across to stand in the middle of the highway and thus force the Hummers to stop, a cook is watching from the cafe at the service station and a male voice over says, "More and more people are joining our stand." The cook exchanges a look with a male customer, and then as she walks passed his table he hands her the sugar container. The cook then goes outside and empties its contents in to the fuel tank of one of the Hummers. The voice over then says, "Switch to Police and Nurses now, a better way to bank." |
| 0362/10 | 25 August 2010 |
Police & Nurses Credit
Society A male voice over describes the difference between what banks say when you ring them up and they keep you waiting on hold, and what they actually mean: for example that they are only sorry for the inconvenience if you are one of their Sydney or Melbourne customers because most of the profits come from these customers. The voice over then talks about it being time to make a stand and a different male voice over says that the Police and Nurses Credit Union is one hundred percent WA owned and that it is a better way to bank. |
| 0363/10 | 25 August 2010 |
Kraft Foods Ltd Television advertisement with two boys in a school playground, sitting down eating their lunch and the boys are playing a game with their Oreos by pulling it apart and seeing who gets the side with the icing. One of the boys says that if you get the cream side, you have to marry .... The other boy is displeased and screws his face up. A young girl (one of the girls they have been talking about) runs nearby to collect her basketball, smiles and then runs off with the ball, back to her friends. |
| 0364/10 | 25 August 2010 |
crimsafe Kimmy's dad talks about the numerous break-ins reported in the 'local rag": "...these buggers have been busy alright." He then gives a message to potential thieves that they needn't try burgling him because he is protected with Crimsafe. A male voice over then says: "Be sure. Be safe. Crimsafe.com.au." |
| 0365/10 | 25 August 2010 |
Cadbury Pty Ltd A man is sat at his desk in an open plan office, eating chocolates from a bag of Cadbury Crunchie Rocks. A male voice over, in the style of a documentary, talks about the many different types of Australian predators and we see a hairy hand moving across the floor. The hand climbs up on to the table, knocks over the bag of Crunchie Rocks and takes some of the chocolates. We then see the man lifting the bag up and eating some of the chocolates and the hand crawls up the front of his shirt and pinches him. The man gives a small yell and drops the bag. We then see the man exchange a smile with a female colleague who is looking over at him and then we see the hand dragging the bag of Crunchie Rocks under the desk. The voice over then says, "Crunchie Rocks. Blame the hairy hand" and we see a screen shot of the different types of Cadbury Bitesize chocolate packs. |
| 0366/10 | 25 August 2010 |
Cadbury Pty Ltd A lecturer is talking to a room full of bored-looking students. The lecturer takes a chocolate from an open bag of Cadbury Caramello Nibbles next to him, and then when he spots a student watching him he moves the bag out of sight. A male voice over, in the style of a documentary, is talking about how these Caramello Nibbles are irresistable to the Australian female hairy hand, and we see one of these hands moving across the floor near the students. The hand then meets up with another hand which is dragging some handcuffs with it. Both these hands have red painted nails. The lights go out and when a student turns them back on, we see that the lecturer has been handcuffed to the overhead projector. He looks down at his bag of Caramello Nibbles and sees that there is only one left; in the background we can see the two hands scurrying away. The final shot is of the different types of Cadbury Bitesize chocolate packs and the voice over says, "New Cadbury Caramello Nibbles. Blame the hairy hand." |