Advertising Standards Bureau

Advertising Standards Board determinations

Advertising Standards Board determinations

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Results for May 2009

Ref# Date Advertisement
112/09 14 May 2009 iSelect Pty Ltd
iSelect - Insurance TV - "Bite me, I've got a better offer"
118/09 14 May 2009 Advanced Medical Institute
AMI-118/09 - Radio - "Great sex" on valentines Day
152/09 14 May 2009 GlaxoSmithKline Australia Pty Ltd
Glaxo SmithKline - Ribena TV ad female ribena berry steps up to microphone and is punched out of screen
155/09 14 May 2009 Hyundai Motor Company Australia Pty Ltd
Hyundai - TV. Chiller box in dashboard which dog licks and gets its tongue stuck to it.
161/09 27 May 2009 Meat & Livestock Australia Ltd
MLA - Print ad 161/09 for Red Meat - we were meant to eat it.
162/09 27 May 2009 Meat & Livestock Australia Ltd
MLA - TV ad 162/09 - Sam Neil and red meat, we were meant to eat it
165/09 14 May 2009 Coca-Cola South Pacific Pty Ltd
Coca Cola (165/09) - break up - Pay TV
166/09 14 May 2009 Origin Energy
Origin Energy - TV - people vandalizing air vents and tipping over a car to promote a green feel.
167/09 14 May 2009 Advanced Medical Institute
AMI 167/09 - Couple lay in bed when the sex TIME police arrive.
168/09 14 May 2009 Claude Outdoor
Claude Outdoor - Billboards "Expose your business"
169/09 14 May 2009 GlaxoSmithKline Australia Pty Ltd-Pharmaceuticals
Glaxo Smith-Kline 169/09 - TV Herpes Awareness campaign showing various underpants
170/09 14 May 2009 Advanced Medical Institute
AMI 170/09 - Radio 2 minute men. women decide they need a new man.
171/09 14 May 2009 Fosters Australia, Asia & Pacific
Fosters VB 171/09 - TV with elderly woman raising her glass in 'honour'of our fallen Australians
172/09 14 May 2009 Fosters Australia, Asia & Pacific
Fosters VB 172/09 - TV ad shows Peter Cosgrove drinking in a bar.
173/09 14 May 2009 Fosters Australia, Asia & Pacific
Fosters VB 173/09 - TV shows war veteran on a beach describing the loss of a friend he had served with
174/09 14 May 2009 Hastings Metal Mart
Hastings Metal Mart - Radio ad with 2 males talking with sounds of one being 'hit'by the other
175/09 14 May 2009 Raptor Electrical
Raptor Electrical 175/09 - (TV)man talking to lady and says "Oh Crap"
176/09 14 May 2009 Raptor Electrical
Raptor Electrical 176/09 (Radio) - opening dialogue says "Oh Crap"
179/09 14 May 2009 Calvin Klein Underwear
Calvin Klein print double page image of five people partly naked in sexual poses.
180/09 14 May 2009 Coca-Cola South Pacific Pty Ltd
Coca Cola South Pacific (180/09) 'Win the Playa Lifestyle' O/D with coke bottle surrounded by bikini-clad women
181/09 14 May 2009 Ssangyong Motors Australia
Ssangyong Motors (181/09) 'the pull anything diesel' (Print)
182/09 14 May 2009 McDonald's Aust Ltd
McDonalds (182/09) Fire safety for children TV
184/09 14 May 2009 McDonald's Aust Ltd
McDonald's Australia Ltd (184/09) TV Happy Meal/Monsters v Aliens movie promotion "can I get a salad?'
185/09 14 May 2009 Goodman Fielder Limited
Goodman Fielder Limited (Copperpot broccoli) (185/09) Pay TV with "beep" used to indicate implied use of expletive
186/09 14 May 2009 Unwired Australia
Unwired Australia (186/09) Billboard drunk fat man with junk and cigarette butts everywhere with text "I didn't know which one to get, either Chinese or Thai food, so I threw up on the couch anyway".
187/09 14 May 2009 Bonds Industries Ltd
Bonds Industries Ltd (187/09) Billboard at Tullamarine Airport with two women, shown from behind, in brief underwear.
188/09 14 May 2009 Simon de Winter
Simon de Winter (188/09) Kayser lingerie Billboard four women wearing lacy underwear covering their breasts/ headless bodies
189/09 14 May 2009 Club X
Club X Mega Store Billboard on corner of Bell Street and High Street, Preston VIC
190/09 14 May 2009 Guess - Busbrand Pty Ltd
Guess - Busbrand P/L (190/09) Billboard on the foot bridge over the Princes Highway, Kirrawee/Gymea near High School features two images of bikini clad women posing with handbags with Guess logo.
191/09 14 May 2009 Aspen Pharmacare
Aspen Pharmacare/Bio Oil - TV. Woman describing how the product reduces scarring & stretch marks.
192/09 14 May 2009 McDonald's Aust Ltd
McDonalds TV 192/09 - mate buys cheap meal for friend under $3.00
193/09 14 May 2009 Kimberly-Clark Aust Pty Ltd
Kimberly Clark - Kotex TV ad with beaver with a sanitary pad over its eyes
194/09 14 May 2009 Unilever Australasia
Unilever - TV Lynx Jet Deodorant - perfect jet for all men.
195/09 14 May 2009 Unilever Australasia
Unilever - TV Lynx Primal Instinct deodorant.Shows 'primal men' being transported to a place where women adore him.
196/09 14 May 2009 Bras n' Things
Bras N'Things 196/09 - Winter 09 catalogue. One picture features little Bo Peep.
197/09 14 May 2009 AAMI
AAMI - TV shows people in traffic jams and swans begin attacking them.
198/09 14 May 2009 Tim Woods Entertainment
Tim Woods Entertainment - Comedy Festival Melbourne Radio ad which states "Every second a child dies from starvation" - "well stuff them"
199/09 14 May 2009 Joyce Mayne
Joyce Mayne - (TV) Stylised figure of woman. With 'strip'off the prices dialogue.
200/09 14 May 2009 Chris & Marie's Plant Farms
Chris & Marie's Plant Farms TV ad with lady talking about the sale and the male running around naked.
201/09 14 May 2009 Arena Sports Store
Arena Sport - TV ad commentary uses the word "bloody"
203/09 14 May 2009 Universal Pictures
Universal - Trailer for movie Fast and Furious.
204/09 14 May 2009 Billy the Toolman
Billy the Toolman - Radio ad using abusive bad language barely "bleeped" out
206/09 14 May 2009 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) TV 206/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
207/09 14 May 2009 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser Aust P/L (Clearasil) PAY TV 207/09 young girl used Clearasil pimple blocker pen to prevent pimple and go on date
209/09 14 May 2009 Universal Pictures
Universal Pictures - trailer for 'Unborn' film release (PG rating)short advertisement

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