Advertising Standards Bureau

Advertising Standards Board determinations

Advertising Standards Board determinations

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Results for April 2007

Ref# Date Advertisement
101/07 10 April 2007 Calvin Klein Underwear
Calvin Klein - couple wearing jeans but nothing above waist, with bodies touching
102/07 10 April 2007 McDonald's Aust Ltd
McDonald's - Tick Meals - Human Burger - people climbing on top of each other to build human burger
103/07 10 April 2007 Gordis Night Club
Gordis Night Club - The Gentlemen's Club - woman wearing black bra/panties and boots with rear to camera
104/07 10 April 2007 Alex Perry
Alex Perry - Cosmo Bride - woman in white dress smoking cigarette
106/07 10 April 2007 Austereo Pty Ltd
Austereo - Triple M - The Cage - "I J.B. pledge to steal more from the internet"
107/07 10 April 2007 Medical Benefits Fund of Australia Ltd
MBF - Honeycomb Rot - advocates excessive sweet eating bcs MBF refunds dental costs for kids
109/07 10 April 2007 Jim Beam Brands Australia Pty Ltd
Jim Beam - The Girlfriend -foreign-accented woman lists things she lets her boyfriend do - watch striptease - bcs she's so cool
110/07 10 April 2007 Jim Beam Brands Australia Pty Ltd
Jim Beam - The Tragedy - lesbian claims she doesn't like guys - prefers girls
111/07 10 April 2007 Ford Motor Co of Aust Ltd
Ford - Fiesta (print)- man/woman in white lab coats stand in front of clay model of car - male had brown clay handprint on his butt
112/07 10 April 2007 realestate.com.au
realestate.com.au - man hijacks woman's car and leaves her outside a house for sale "it was fate that led her to the house - as opposed to looking it up on our internet site"
113/07 10 April 2007 Domayne
Domayne - Voodoo Knife Block Set - knives are held in a pink wooden block shaped like a body, with knife slats in the head, heart, stomach, thigh and leg
114/07 10 April 2007 Dragon City Lanes
Dragon City Lanes - "Tight-arse Tuesday" - for an affordable outing
83/07 10 April 2007 Mazda Australia Pty Limited
Mazda - Mazda 3 - red car driven thru carpark at speed - has devil's tail on it
84/07 10 April 2007 Mitsubishi Motors Aust Ltd
Mitsubishi - Triton - "You'd never see it pulling a float at Mardi Gras, but it could - with 28% more power, it's just not built to ponce around"
85/07 10 April 2007 Central Queensland Pumps
Central Qld Pumps - women round pool wearing tight t-shirts with "CQuip" - man's voice says "You will not remember the product but you will remember.." and a close-up of the women's breasts
86/07 10 April 2007 Central Queensland Pumps
Central Qld Pumps - woman using water blaster with 3 men watching, making sexual moans and groans
87/07 10 April 2007 Reckitt Benckiser (Aust) Pty Ltd
Reckitt Benckiser - Veet In Shower - "it will make your skin so sexy and smooth it will be impossible to resist"
88/07 10 April 2007 Tricon Restaurants International
Tricon - Pizza Hut - Cheesy Bites - Jessica Simpson pops cheesy bite into young boys mouth and singing "One of these days these bites are gonna pop right into you"
89/07 10 April 2007 Main Street Night Club
Main St Night Club - gold stars covering nipples of blonde woman's naked breasts "Direct from the Gold Coast - topless barmaids tonight
90/07 10 April 2007 Frucor Beverages (Australia) Pty Ltd
Frucor - V Berry - can of drink wearing school tie with head down in toilet bowl - hat alongside indicates private school "It's not easy being new"
91/07 10 April 2007 Scientific Fighting Congress of Australia
Scientific Fighting Congress - fight scenes, street brawls - you can be taught to defend yourself against such attacks
92/07 10 April 2007 National Australia Bank Ltd
National Australia Bank/AFL - Auskick - recruiting only young boys to play Auskick - not girls
94/07 10 April 2007 Nestle Australia Ltd
Nestle - Cheerios - children hiding inside a box
95/07 10 April 2007 Castrol Lubricants
Castrol - GTX - cricketer Adam Gilcrist's car overtaken by Barmy Army cricket fans - shown as overweight and pale skinned and sunburnt and described as "mollecular intelligence"
97/07 10 April 2007 Telstra Corporation Ltd
Telstra - Foxtel - father showing toddler in high chair how to throw a ball - using heads of broccoli
98/07 10 April 2007 Invocare
Invocare - White Lady Funerals - "A woman's understanding"

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