Advertising Standards Bureau

Advertising Standards Board determinations

Advertising Standards Board determinations

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Results for April 2005

Ref# Date Advertisement
354/04 8 April 2005 Brumby's Bakeries Ltd
Brumby's Bakeries - scene depicts various people at gospel-style worship service, minister, choir, nuns, negroes, singing "Give us this day our daily bread" - they then follow minister to Brumby's Bakery where he "breaks bread" and savours aroma
55/05 12 April 2005 McDonald's Aust Ltd
McDonald's - train drivers shown as incompetent in face of emergency - McDonald's crew "save the day"
57/05 12 April 2005 ACP Publishing Pty Ltd
ACP Publishing - Madison magazine launch based on detective series, uses words "God damned"
58/05 12 April 2005 GlaxoSmithKline Australia Pty Ltd
GlaxoSmithKline - Ribena - small boy underwater in animated ocean a la Nemo - no floaties/snorkel
60/05 12 April 2005 Lever Rexona
Lever Rexona - Lynx Bodyspray - dance - man uses 2 cans of spray to cover himself with spray then goes to dance where girl is all over him "Show them the way",
62/05 12 April 2005 Nissan Motor Co (Aust) Pty Ltd
Nissan - Maxima - "goes from zero to demerit points with effortless ease - It could carry you straight to the magistrate's court"
65/05 12 April 2005 Optomeyes Optometrists
Optomeyes - right glasses guarantee sexual success
66/05 12 April 2005 Bayswater Car Rental Pty Ltd
Bayswater Car Rental - review of 289/98 - naked woman
67/05 12 April 2005 Advanced Medical Institute
AMI - radio - Ugly Dave Gray nasal spray for premature ejaculation "up the nose and away it goes"
68/05 12 April 2005 St George Group
St George - detectives drive at cop's house to conduct internal investigation - how he can afford a pool, car and house like this on a copper's salary
69/05 12 April 2005 A & R Removals
A & R Removals - depicts church revival service
70/05 12 April 2005 Transport Accident Commission
Transport Accident Commission - (radio) - man shouts in loud aggressive tone, arguing with his wife over his fault in killing child with car
71/05 12 April 2005 Lever Rexona
Lever Rexona - Lynx Bodyspray - man sprays deodorant all over coat stand and woman dances seductively in front of it while man watches from bed
72/05 12 April 2005 Electrical Refrigeration Services
Electrical Refrigeration Services - questions asked "do you trip over your shoes and fall on the cat? Do you blame your shoes and kick the cat?"
74/05 12 April 2005 Medecins Sans Frontieres
Medecins Sans Frontieres - Doctors Without Borders - images of dead bodies and severed limbs
76/05 12 April 2005 Bank of Western Australia Ltd (Bankwest)
Bank of WA - Bankwest - person doing computer banking when a hand comes out of the screen and slaps him, same happens when he uses an ATM
77/05 12 April 2005 Vodafone Network Pty Ltd
Vodafone - "Can your mobile phone tell you when to chuck a sickie?"
78/05 12 April 2005 McDonald's Aust Ltd
McDonald's - Happy Meals - toy dolls in toy cars drive to McD - toys you can get with meals
79/05 12 April 2005 Origin Energy
Origin Energy - young man at football spills another's beer - when he can't replace it he's hung by his underpants in change room
80/05 12 April 2005 Freedom Furniture Ltd
Freedom Furniture - room decorated Asian style has furniture dancing - Buddha ornament rocks side to side
81/05 12 April 2005 Lever Rexona
Lever Rexona - Impulse - female bus driver drives dangerously to football stadium, ignoring people and cars in her way (a la movie "Speed"
83/05 12 April 2005 Football Federation of Australia
Football Federation - Iraq v Aust game - player scores goal then lifts his shirt over his head
84/05 12 April 2005 Just Jeans Group
Just Jeans - Parisian - woman finds snail in mailbox- she takes off shell and eats snail
85/05 12 April 2005 Domino's Pizza Australia Pty Ltd
Domino's - 3 Pizza Special - girls choosing pizzas - one suggests "vegeroni" and another girl thinks "Just pick off the meat you Hippie"
86/05 12 April 2005 HGC Administrative Services Pty Ltd
HGC - Club X - Intimate Shaver (billboard) - "give your lover a bald pussy" - man gives woman gift of cat with shaven belly
87/05 12 April 2005 Australian Football League
AFL - background music to ad is Welsh national anthem "Land of our Fathers" - other ads have different countries' anthems
89/05 12 April 2005 Mazda Australia Pty Limited
Mazda - Mazda 3 SP23 - "twins met in Sydney" - two vehicles driving alongside across road, anround bends and straight. Disclaimer "Closed course. Professional driver."
90/05 12 April 2005 Vehicle Distributors Australia Pty Ltd
Vehicle Distributors - Renault MeganeTurbo 225 - "Kick Butt" - "with the 225h (165kw) of turbo power, six-speed gearbhox, zero to 100kph in 6.5 seconds"
92/05 12 April 2005 Road Safety Task Force
Road Safety Task Force Tasmania - teenagers interviewed about nominating a designated driver so that the others in the party can get drunk
93/05 12 April 2005 Bolle Australia Pty Ltd
Bolle - Bed - woman in bed between two men, one is smoking
94/05 12 April 2005 Lever Rexona
Lever Rexona - Lynx Touch - women seem sexually aroused in response to a man's actions

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