Advertising Standards Bureau

Advertising Standards Board determinations

Advertising Standards Board determinations

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Results for February 2002

Ref# Date Advertisement
1/02 12 February 2002 Mike's Hard Lemonade Co
Mike's Hard Lemonade - 2 ads - man feeding fish to dolphin, who bites off his hand "Does it sting?"; lumberjack chops off his foot by accident
10/02 12 February 2002 Meat & Livestock Australia Ltd
Meat & Livestock - 2 ads - (1)choir singing national anthem, with lamb chop bounces over words; (2) lamb chop on BBQ, national anthem, and voiceovers commenting on Aussies disagreeing on certain issues
11/02 12 February 2002 World Vision Australia
World Vision - child (Chafule in Mozambique) kills rats to eat, compared with (Basazin in Ethiopia) who is sponsored by WV - "What's your world vision for the new year?"
12/02 12 February 2002 Seagram Pacific
Seagram Pacific - Chivas Regal - 'cut-out' image of female - 'If only they were this simple'
13/02 12 February 2002 Barbeques Galore (Aust.) Pty Ltd
Barbeques Galore - blindfolded man led towards "surprise" bbq. "I'm glad you didn't get me a chainsaw"
14/02 12 February 2002 Peerless Activewear
Peerless Activewear - reclining woman wearing jersey but with naked buttocks
15/02 12 February 2002 Columbia TriStar Films Pty Ltd
Columbia TriStar Films - 'Thirteen Ghosts'
16/02 12 February 2002 AAPT Ltd
AAPT- SmartChat - man talking to work experience girl, prompting her so she gets the job
17/02 12 February 2002 Lois Lane Shoes
Lois Lane Shoes - woman uses mobile phone while driving and litters road
18/02 12 February 2002 Technology works (Australia)
Technology works - women in underwear offering computers "Prices are sexy"
2/02 12 February 2002 Toyota Motor Corp Aust Ltd
Toyota - Corolla - three cars driving dangerously thru paddocks and round tractor, halting just short of two cows
20/02 12 February 2002 AWB Photo & Film Company
AWB Photo & Film - 'Shoot your kids for Christmas'
22/02 12 February 2002 Seeley International
Seeley International - Breezair - children jump on furniture
23/02 12 February 2002 Digital Audio Group
Digital Audio Group - copulating couple - 'DB dynamics loudspeakers really get you pumping'
24/02 12 February 2002 PAN TV Ltd
PAN TV - World Movies - 'Shout Out' - 'Bored stiff with regular television?'
25/02 12 February 2002 Experko
Experko - Deeko Serviettes - boy about to say, 'knackers', is muffled by product
27/02 12 February 2002 KIA Automotive Australia
KIA - Sportage/Spectra/Rio - 'No deposit and no repayments' - woman's head covered by placard - 'What else do you need?'
28/02 12 February 2002 KIA Automotive Australia
KIA - Rio - wind machine blows woman off-screen - 'What else do you need?'
29/02 12 February 2002 KIA Automotive Australia
KIA - Spectra - woman on bonnet of car - 'What else do you need?'
3/02 12 February 2002 Australian Laser Clinic Pty Ltd The
Australian Laser Clinic - woman in bra embracing man with hairy back, with expression of displeasure; "after" shots of her smiling when man has hairless back
32/02 12 February 2002 Just Jeans Group
Just Jeans - Long Shorts - 'That's really long, mate'
33/02 12 February 2002 Sabrands Pty Ltd
Sabrands - Punch & Juicy - 'Mr Thirsty'
34/02 12 February 2002 Honda Australia Pty Ltd
Honda - CRV - Rural 4WD - woman "L" driver swerves into bush to avoid tortoise
35/02 12 February 2002 Festival Mushroom Records
Festival Mushroom Records - Kylie Minogue wearing revealing outfits promoting her new album
36/02 12 February 2002 Bonds Industries Ltd
Bonds - Bras - Sarah O'Hare 'boasting' that ad is permitted on TV
37/02 12 February 2002 FOXTEL Management Pty Ltd
FOXTEL - Summer television campaign - 'Kung Fu Lesbian Space Massacre 3' - "where the alien's face gets eaten by cockroaches"
38/02 12 February 2002 Toshiba (Australia) Pty Ltd
Toshiba - 'The new pocket PC revealed' - woman with product in pocket of translucent jeans
39/02 12 February 2002 Environment Protection Authority
Environment Protection Authority - Litter Prevention campaign - 'Don't be a tosser'
40/02 12 February 2002 SSL Australia Pty Ltd
SSL - Saturn by Durex condoms - sperm blocked by condom - 'Saturn condoms by Durex for one hundred million reasons'
41/02 12 February 2002 Ford Dealer Advertising Fund
Ford Dealer Advertising Fund - compressed air distorts face of racing driver
42/02 12 February 2002 Subaru (Aust) Pty Ltd
Subaru - All-Wheel Drive system - Demonstrator Clearance - vehicles curve between people rather than witches' hats
43/02 12 February 2002 Unilever Australasia
Unilever - Streets - Magnum - 'Basic Instinct' take-off (TV) - woman sits astride man on bed then reaches for a knife, striking chocolate coating on ice cream
44/02 12 February 2002 MasterCard Worldwide
MasterCard International - Priceless Promotional campaign - 'The Lord of the Rings'
5/02 12 February 2002 LVMH Watch & Jewellery Aust Pty Ltd
LVMH Watch & Jewellery - Christian Dior Watches - cartoon-style fist wearing a Dior watch, hitting a jaw
7/02 12 February 2002 J Boag & Son Brewing Pty Ltd
J Boag & Sons - James Boag's Premium Lager - woman on stairs, legs apart revealing underwear - 'Who is James Boag?'
8/02 12 February 2002 Maxxium Australia Pty Ltd
Maxxium - Jim Beam - 4 ads - (1) man changing TV channel for Ally McBeal;(2) man vacuums floor in front of woman on lounge; (3) man orders salad while friends order steaks; (4) man speaks to camera about his new lifestyle then jumps into pool

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