Advertising Standards Bureau

The Advertising Standards Bureau

The Advertising Standards Bureau

Our purpose

We exist so that the community, industry and government have confidence in, and respect the advertising self-regulatory system and are assured that the general standards of advertising are in line with community values.

Our values

  • Transparency in decision making.
  • Accountability to advertisers and the community.
  • Responsive to complaints.
  • Independent – diverse Board membership making decisions without being influenced by vested interests and stakeholders.

Our vision

The Advertising Standards Bureau (ASB) is the foremost authority in Australia for adjudication of complaints about advertising and marketing communications.

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