The Advertising Standards Bureau
Our role
The Advertising Standards Bureau is secretariat for the Advertising Standards Board and the Advertising Claims Board. The Bureau, based in Canberra, works to promote the work of the Boards and the role of the Advertising Standards Bureau in the advertising self regulation system. The Bureau is governed by a Board of Directors.
Our mission
To administer a well respected, effective and independent advertising complaints resolution service that regulates advertising standards in Australia adjudicating both public and competitor complaints and ensure compliance with relevant Codes and Initiatives.
Our purpose
To efficiently manage and promote the complaints adjudication component of the advertising self regulation system in Australia.
To ensure the community, industry and government is confident in and respects the advertising self-regulatory system.
To ensure the general standards of advertising are in line with community values.
Our values
- Transparency in decision making.
- Accountability to advertisers and the community.
- Responsive to complaints.
- Independent – diverse Board membership making decisions without being influenced by vested interests and stakeholders.
Our vision
The ASB will be the pre-eminent adjudicative authority for advertising and marketing communication complaints against industry codes of practice.
The Advertising Standards Bureau will achieve this vision by:
- delivering effective advertising self regulation in Australia
- reflecting community standards
- having a well recognised awareness and profile among the public, industry, government and other stakeholders
- keeping pace with advertising and marketing communication developments in new media
- complying with and assisting in setting international best practice complaints handling procedures and protocols
- being financially viable
- having a skilled and sustainable workforce